A full category launch for Western Canada's first-to-shelf premium cocktail RTD.
A crowded cooler. A louder shelf. A debut brand with no intention of blending in.
Suntail wanted to feel like it had been on-shelf for a decade — before a single can ever was. We built the brand from the name outward: an invented compound that feels heritage and easy at the same time, a cocktail that chased the sun.
Every downstream decision served that one idea — the can architecture, the bottle-shoulder photography, the storefront tuned for case-size orders. One studio. One voice. One standard.
Hands down the strongest RTD branding in our category. Distributors ask who designed it before they ask what's in the can.Ken Sanghera · Co-Founder, Suntail Drink Co.
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